Copywriting

Copywriting is one of the most critical elements of online branding. What you say and how you say it can make the difference between a reader that is eager for the next step and one that is quick to look the other way.

For many business owners, the writing process is one of the most dreaded aspects of marketing. The time, skill, and patience needed to develop effective copy can be overwhelming and frustrating, to say the least. Additionally it is very difficult for "insiders" to write highly effective copy because they are too close to the source; thus making it difficult to maintain the "outside looking in" perspective that is needed to truly connect with your audience.

Our freelance writers take an "outside looking in" perspective (the same as your customers) to develop messaging that matters and leads towards specific goals.

Our writers don't just understand writing, they understand business and marketing. An award winning journalist may be a great writer, but without specific knowledge in B2B, B2C and B2G communities, persuasive copywriting techniques, and relative marketing trends, they would not be able to produce effective copy.

How do we write great copy?

• We start with a clear understanding of your business, your competitors, and your target audience through our deep discovery process.
• We develop attention-grabbing headlines that capture your reader and draw them into the content.
• We write from the consumer's perspective, not from your "inside" perspective.
• We tell a story. Content that is well written doesn't dictate facts and make claims; it embraces the reader's desire for specific information and intuitively delivers a compelling message.
• We use calls to actions at key points of your message to encourage interaction.
• We take a benefit-oriented approach.
• We build credibility and authority for your company using statistics, testimonials, success stories, case studies, and more.
• With credibility and authority in hand, we present compelling offers that are tied to specific conversion goals that can be measured and accounted for by your team and ours.

Our Copywriting Services

We offer copywriting services for websites, brochures, blogs, white papers, PDFs, presentations, guides, articles, press releases, eBooks, trade show banners, print ads, and all kinds of inbound marketing material. We start with a discovery meeting/conference to address the specific material we are writing and the goals we intend to achieve. We then create a first draft for your review. Next, we fine-tune and finalize the content and run it through our proofreading experts. Your content is then ready to be implemented on your website, turned into a design, or published online or offline.

Request a custom quote.