Email Marketing: Is it Worth Your Time?

E-mail marketing can be a viable way to grow and expand your business if you're willing to put in the time and effort it will take to maintain templates, a distribution list and regular campaigns (even if you limit yourself to plain text e-mails).

In reality, many of us probably already have sign-up forms on our websites, allowing us to collect addresses from interested parties, but then how often do we actually send out an e-mail blast? And what about your own address book? Many businesses have hundreds of contacts that would probably be interested in the information they would consider sending out. If this sounds like you, it may be time to take a serious look at the benefits of e-mail marketing and what types of messages to send.

The Benefits

E-mail marketing can have a number of benefits for any type of business, freelancer, or entrepreneur. Your mailing list can include current and past clients, colleagues, unqualified leads, prospective clients, friends, past contacts and even people you don't know.

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