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Industry Articles

Synchronizing your Brand Image

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers' wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out.

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Is Your Website Driving Visitors Away?

For most small businesses, the goal of having a web site is to attract customers, gather leads, and convert sales. But is that what YOUR web site is doing? When you get it right, web visitors have a valuable experience and clearly understand how your product or service fulfills their needs.

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E-mail Marketing: Is It Worth Your Time?

E-mail marketing can be a viable way to grow and expand your business if you're willing to put in the time and effort it will take to maintain templates, a distribution list and regular campaigns (even if you limit yourself to plain text e-mails).

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Keep Your Website Simple

Gone are the days of pixel fonts, extravagant headers and long load times. They've been replaced by light-weight, easy on the eyes, and easy to use web interfaces. The new "in-thing" is definitely simplicity with focus on good content.

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20 Common Website Mistakes

These twenty mistakes are the difference between a very poor website and a very good website. You may know some of these mistakes already, but if you have avoided or corrected all of them you are almost certain to keep visitors coming in and coming back.

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