Methodology

While chance favors the prepared mind, so does creativity. That is why Butier Design has developed a logical, balanced and systematic approach to developing effective communication solutions. Divided into six phases, this system is designed to empower our creative team by providing an organized and cohesive structure in which to create, think differently and solve problems.

1] Define & Explore

Define the market opportunity and assess client needs based on their current situation. Explore and evaluate potential solutions. Achieve consensus on and articulate the project vision, strategies, and processes.

2] Strategize

We focus on the market and business implications to conceive a range of solutions that meet our client's objectives. We then develop a roadmap of the activities and responsibilities required to turn the vision into reality and create sustainable value.

3] Develop

This stage transforms the strategic opportunities into useful, usable, and desirable products, services, and communications. We create the blueprint for the solution and develop functional descriptions and/or technical requirements. We may also initiate the structure as well as the brand identity, visual systems, and/or interface.

4] Refine

The introduction of multiple directions and creative options are presented. This stage is utilized for refinement, sculpting, and editing the initial creative directions.

5] Implement

This stage focuses on transforming the final concept into a formalized solution. We ensure that the strategy, design experience, and/or technology are aligned with the client's objectives.

6] Support

The commitment to our work is secured by our follow through to ensure results. We are always available for any necessary refinements, and to identify additional needs or opportunities, including next steps in the brand-building or marketing process. Our satisfaction in helping our clients achieve their goals is only superceded by helping them to attain their next set of objectives.